Viral Marketing Elements

I’m sure you’ve heard the term “viral marketing.” But do you really know what it is? I thought I knew, but just to be sure I consulted Wikipedia, Web Marketing Today and a few other Web sites and blogs to make sure. I’ve compiled the characteristics of viral marketing as a marketing technique that:
• Uses existing [...]

Digital Media Still on the Upswing

Despite the rough economy, digital marketing is still going strong and is actually growing. According to eMarketer data released in August 2008, advertisers will spend $25 billion online in 2008 in the United States alone. This is about 17.5 percent more than 2007. eMarketer projects that the recession will cause growth to slow a bit [...]