Social Media: An Essential Marketing Element

Social media directly influences how we make purchases, according to research conducted by Universal McCann, a global media planning company. In their report, “When did we start trusting strangers?” the company interviewed 17,000 people in 29 countries to see how social media impacts their buying decisions. The leader of the report, Tom Smith stated “This [...]

Digital Media Still on the Upswing

Despite the rough economy, digital marketing is still going strong and is actually growing. According to eMarketer data released in August 2008, advertisers will spend $25 billion online in 2008 in the United States alone. This is about 17.5 percent more than 2007. eMarketer projects that the recession will cause growth to slow a bit [...]

Microblogging: The Next Big Thing for Corporations?

First, email was too much. Too much info, too much time. Then we used MySpace and Facebook to keep in touch with our social networks. Now, even those have gotten to be too much. Who has time to create personal, long blogs to let her social circle know what’s going on? IM-ing is too time-consuming [...]

Get Your Customers to Market for You with Social Media

Word-of-mouth marketing can sometimes be better at promoting your company than traditional marketing outlets. Established brands that have loyal fans can create an online presence without actually doing anything company-wise. It’s almost like people paying to wear clothes with a Nike swoosh except people are promoting their fave companies for free on the Internet.
One good [...]