When you’re first starting out in your business, it’s easy to jump at whatever advertising opportunities come your way. Discount magazine ad? Sign me up! Free month of radio ads when you buy one month? Where do I sign?
But you have to research all advertising opportunities. If the medium doesn’t have your target audience or [...]
Beware of Advertising Scams
Using Traditional Advertising Over Google AdWords
I don’t have anything against Google, per se, but its AdWords program is getting worse. People just aren’t making more than beans off of most of their AdWords ads. When it first started it was easy, but now it’s gotten complicated and people aren’t clicking as much as they used to. And what about those [...]
Mobile Advertising: A “Need” For All Businesses
The next big thing in mass media and what will most likely become the most dominant form of media is mobile media, or in other words: cell phones. This is not a “want” to include in your advertising plan; it’s a “need,” a “must-have.”
I get this view from Tomi Ahonen, author of Mobile as 7th [...]
Don’t Turn Your Back on the Power of Magazine Ads
Magazine advertising is still a viable vehicle for print advertising, according to the Magazine Publishers of America. The MPA is even currently campaigning in print and online ads to show that “advertising in magazines encourages consumers to consider buying products — a phenomenon known as purchase intent — and stimulates them to go online to [...]
Unintentionally Funny Logos and Ways to Avoid Them
I checked out the following post about a bad logo that got corrected within a few weeks’ time: http://www.jay-han.com/2008/04/22/small-changes-big-difference/. But that led me to look for other bad logos. I found a goodie page full of them at a real estate blog of all places! Check out http://blog.sellsiusrealestate.com/logos/when-logos-go-bad/2007/04/19/.
The logo from the first Web page mentioned, [...]
Marketing ROI Basics
ROI is a big buzzword these days, and really it has been a buzzword for a long time now. That’s because it’s so important to every business. ROI stands for Return On Investment and it’s basically states how much money you made or lost on an investment. As a simple example, if you invested $1,000 [...]
Using Free Trials or Samples to Boost Sales
The benefits of some products or services don’t easily lend themselves to persuasive copy and brilliant photographs. If you’re finding it’s hard to use words and images to convey the usefulness and benefits of your product, consider using free trial periods or free samples to let people know for themselves.
For example, it’s hard to tell [...]
Setting Up Goals for Growth
Every business owner has dreams. Unfortunately, most of these are vague dreams like to become wealthy or have a great business. If one desires these dreams to actually come true, then it becomes necessary to attach tangible real world targets which can be measured objectively.
Assume you owned a postcard printing company. Creating [...]
