With the economy now officially in a recession, the outlook for print advertising budgets looks grim. But according to Robert Thomson, managing editor of The Wall Street Journal, advertisers are “slowly returning.” Thomson told the Reuters Media Summit in New York: “You’re starting to see them emerge in the sunlight after this period of darkness.” [...]
Print and Mail Services: Are They Worth It?
The concept of a print and mail service is simple: you send a digital ad file to a company that will print and mail your ad, usually along with many others to make up a packet of ads, and the company will use their own mailing list for your ad. Bam! – thousands of new [...]
Don’t Discard the World of Print Marketing Just Yet
I don’t know the future and I don’t know what will ultimately become of the print medium for advertising. Perhaps in enough years color printing truly will be a thing of the past that no worthwhile marketer will bother with.
I do know a few things about history though that would suggest it isn’t going anywhere [...]
Brochures: DIY or Professional Printing?
As a small business owner, you have to balance cutting costs and remaining lean and efficient. Brochures are one of those indispensable marketing and advertising tools. So, how do you decide at what point you should try to take the do-it-yourself approach to designing and printing brochures, or to hire professionals to do the job [...]
Unique Business Card Ideas
At business conventions, marketing events, or any other advertising venture, business cards are handed out in droves. To make sure that yours does not get lost in the stacks of personal cards that prospects take home, create a unique design that sets your business card apart from the rest.
Plastic cards
Instead of the conventional glossy paper [...]
Pointers for Effective Trade Show Posters
If you haven’t created a poster for a trade show, or haven’t thought about creating a poster, you should read on to pick up some pointers on how to create a great poster.
Trade show posters work well because the colors and the text draw people in. You can draw people in to your booth in [...]
