With the economy now officially in a recession, the outlook for print advertising budgets looks grim. But according to Robert Thomson, managing editor of The Wall Street Journal, advertisers are “slowly returning.” Thomson told the Reuters Media Summit in New York: “You’re starting to see them emerge in the sunlight after this period of darkness.” [...]
Don’t Discard the World of Print Marketing Just Yet
I don’t know the future and I don’t know what will ultimately become of the print medium for advertising. Perhaps in enough years color printing truly will be a thing of the past that no worthwhile marketer will bother with.
I do know a few things about history though that would suggest it isn’t going anywhere [...]
