Anymore, it’s not unusual to see a URL in a magazine or newspaper ad, or even in a direct mail piece. In fact, I actually look for a URL on print advertising materials to see where I can look for more info. That makes me keep the postcard or advertisement longer than I would have [...]
Basic Points In Establishing your Brand with Postcards
One of the most common direct mail pieces is a postcard because of the low-cost and ease of design. Often, a company will not send a postcard only once but rather several times in waves because many know that reaching an audience requires persistence. With this in mind, it is important that your postcards consistently [...]
Designers: Conquer Your Fear of Writing!
Designers are communicators, plain and simple. They just don’t communicate in the way people usually think of first: with words. They communicate with images.
Just because designers think with their right brains most of the time doesn’t mean they don’t have the ability to tap into their left brain strength from time to time. I’m pretty [...]
