How to Hire a Great Web Designer

I’m sure you know these days that to compete in the marketplace, you need a Web site. And not just any Web site, but one that is simple to navigate and visually appealing. Although there are some DIY Web sites that let you build your own, those are made of templates that about a thousand [...]

Social Media: An Essential Marketing Element

Social media directly influences how we make purchases, according to research conducted by Universal McCann, a global media planning company. In their report, “When did we start trusting strangers?” the company interviewed 17,000 people in 29 countries to see how social media impacts their buying decisions. The leader of the report, Tom Smith stated “This [...]

Don’t Discard the World of Print Marketing Just Yet

I don’t know the future and I don’t know what will ultimately become of the print medium for advertising. Perhaps in enough years color printing truly will be a thing of the past that no worthwhile marketer will bother with.
I do know a few things about history though that would suggest it isn’t going anywhere [...]

Digital Media Still on the Upswing

Despite the rough economy, digital marketing is still going strong and is actually growing. According to eMarketer data released in August 2008, advertisers will spend $25 billion online in 2008 in the United States alone. This is about 17.5 percent more than 2007. eMarketer projects that the recession will cause growth to slow a bit [...]