He who tries to do everything ends up getting nothing accomplished. This truism applies aptly to the world of targeted marketing. Business owners need to step back and figure out who their clients actually are. The large group of customers in your stable is actually just a combination of many small groups.
Let’s [...]
Choosing and Scoring Big Within a Specific Niche
Do You Know Your Niche?
I have a friend who likes to buy herbs and various other kinds of plants. Well, in our city is a store aimed at Wicca’s, a very small, niche market if there ever was one. They send out catalogs to people along with postcards talking about their products in relation to this market.
The thing of [...]
You Can’t Please Everyone
If you’re trying to please everyone odds are you won’t please anyone.
I don’t like feeling like I’m just another face in the crowd to large companies, and mass marketing does a good job of making me feel this way. After all, they seem to think my unique interests, the things I enjoy, the people I [...]
