Many people think of mobile advertising as a subset of Internet advertising. But it’s actually more far-reaching than Internet advertising.
Mobile advertising is a form of advertising, but is somewhat separated from Internet advertising. Mobile advertising has its own set of rules that differ from Internet advertising. With Internet advertising, you have the whole computer screen [...]
Mobile Advertising: A Growing Wave in the Future of Advertising
Mobile Advertising: A “Need” For All Businesses
The next big thing in mass media and what will most likely become the most dominant form of media is mobile media, or in other words: cell phones. This is not a “want” to include in your advertising plan; it’s a “need,” a “must-have.”
I get this view from Tomi Ahonen, author of Mobile as 7th [...]
