I’m not sure whose idea it was for publishing and creative professionals to do work “on spec” before getting a job, but I’ll betcha it wasn’t a creative pro! It was probably a greedy CEO who didn’t want to pay for something that he might later regret. According to Answers.com, “spec” has been used to [...]
Measurable Marketing Helps Create an Effective Marketing Plan
When you decide you need to redo your marketing strategy, what do you do first? I hope you create a detailed marketing plan. Fly-by-the-seat-of-your-pants when marketing won’t get you very far. You’ll never know if your marketing strategies have been successful if you don’t have a plan in place to measure your efforts against. So [...]
Numbers in Advertising: Effective Even When Untrue
A study in the Journal of Consumer Research suggests that when consumers see numbers, especially higher numbers that are related to a positive product experience, like higher mega pixels on a digital camera, they are more apt to buy that product.
The study, conducted at a Chinese university with students, found that there’s a gap between [...]
Beware of Advertising Scams
When you’re first starting out in your business, it’s easy to jump at whatever advertising opportunities come your way. Discount magazine ad? Sign me up! Free month of radio ads when you buy one month? Where do I sign?
But you have to research all advertising opportunities. If the medium doesn’t have your target audience or [...]
Using Traditional Advertising Over Google AdWords
I don’t have anything against Google, per se, but its AdWords program is getting worse. People just aren’t making more than beans off of most of their AdWords ads. When it first started it was easy, but now it’s gotten complicated and people aren’t clicking as much as they used to. And what about those [...]
Mobile Advertising: A Growing Wave in the Future of Advertising
Many people think of mobile advertising as a subset of Internet advertising. But it’s actually more far-reaching than Internet advertising.
Mobile advertising is a form of advertising, but is somewhat separated from Internet advertising. Mobile advertising has its own set of rules that differ from Internet advertising. With Internet advertising, you have the whole computer screen [...]
Print and Mail Services: Are They Worth It?
The concept of a print and mail service is simple: you send a digital ad file to a company that will print and mail your ad, usually along with many others to make up a packet of ads, and the company will use their own mailing list for your ad. Bam! – thousands of new [...]
