A study in the Journal of Consumer Research suggests that when consumers see numbers, especially higher numbers that are related to a positive product experience, like higher mega pixels on a digital camera, they are more apt to buy that product.
The study, conducted at a Chinese university with students, found that there’s a gap between [...]
Numbers in Advertising: Effective Even When Untrue
Do You Know Your Niche?
I have a friend who likes to buy herbs and various other kinds of plants. Well, in our city is a store aimed at Wicca’s, a very small, niche market if there ever was one. They send out catalogs to people along with postcards talking about their products in relation to this market.
The thing of [...]
