Anymore, it’s not unusual to see a URL in a magazine or newspaper ad, or even in a direct mail piece. In fact, I actually look for a URL on print advertising materials to see where I can look for more info. That makes me keep the postcard or advertisement longer than I would have [...]
Don’t Turn Your Back on the Power of Magazine Ads
Magazine advertising is still a viable vehicle for print advertising, according to the Magazine Publishers of America. The MPA is even currently campaigning in print and online ads to show that “advertising in magazines encourages consumers to consider buying products — a phenomenon known as purchase intent — and stimulates them to go online to [...]
