When you’re first starting out in your business, it’s easy to jump at whatever advertising opportunities come your way. Discount magazine ad? Sign me up! Free month of radio ads when you buy one month? Where do I sign?
But you have to research all advertising opportunities. If the medium doesn’t have your target audience or [...]
Beware of Advertising Scams
Print and Mail Services: Are They Worth It?
The concept of a print and mail service is simple: you send a digital ad file to a company that will print and mail your ad, usually along with many others to make up a packet of ads, and the company will use their own mailing list for your ad. Bam! – thousands of new [...]
Basic Points In Establishing your Brand with Postcards
One of the most common direct mail pieces is a postcard because of the low-cost and ease of design. Often, a company will not send a postcard only once but rather several times in waves because many know that reaching an audience requires persistence. With this in mind, it is important that your postcards consistently [...]
Optimize Your Direct Mail Postcards
Postcard marketing campaigns can give you a great return on investment (ROI). Postcards don’t cost much to print or mail, so your biggest expense will probably be the time it takes you to design and write the copy for it. To help you along with these tasks and others that go along with postcard marketing, [...]
Postcard Marketing Mistakes
Postcards are an easy way to get consumers’ attention. Postcard mailing is a great way to produce sales leads, introduce new products or services, keep in touch with current customers, drive traffic to a Web site and to promote special offers.
Other direct mail pieces, like brochure printing, flyers and letters are effective, but they generally [...]
