I’m not sure whose idea it was for publishing and creative professionals to do work “on spec” before getting a job, but I’ll betcha it wasn’t a creative pro! It was probably a greedy CEO who didn’t want to pay for something that he might later regret. According to Answers.com, “spec” has been used to [...]
November 26, 2008
Categories: marketing . Tags: advertising, business, designers, marketing . Author: mattdxy . Comments: Leave a Comment
Designers are communicators, plain and simple. They just don’t communicate in the way people usually think of first: with words. They communicate with images.
Just because designers think with their right brains most of the time doesn’t mean they don’t have the ability to tap into their left brain strength from time to time. I’m pretty [...]
July 30, 2008
Categories: marketing, print advertising . Tags: designers, postcards, posters . Author: mattdxy . Comments: Leave a Comment