As a small business owner, you have to balance cutting costs and remaining lean and efficient. Brochures are one of those indispensable marketing and advertising tools. So, how do you decide at what point you should try to take the do-it-yourself approach to designing and printing brochures, or to hire professionals to do the job [...]
4 Tips for a Better Brochure
Seth Godin’s blog post of “What do you think of my brochure?” isn’t very uplifting, but it’s true. He tells it like it is. He says that the most important thing to remember about a brochure is that “people won’t read it.”
Depressing, yes. Should it make you want to stop making brochures? No.
It should make [...]
Choosing and Scoring Big Within a Specific Niche
He who tries to do everything ends up getting nothing accomplished. This truism applies aptly to the world of targeted marketing. Business owners need to step back and figure out who their clients actually are. The large group of customers in your stable is actually just a combination of many small groups.
Let’s [...]
