We’ve all seen them – the black-and-white, flimsy brochures that have obviously been printed on an inkjet printer. Hastily designed and just as hastily printed, these brochures are shoved into passers-by hands and usually end up in the next public trash can along the sidewalk. This forcing of information into consumers’ hands is the only [...]
Brochures: DIY or Professional Printing?
As a small business owner, you have to balance cutting costs and remaining lean and efficient. Brochures are one of those indispensable marketing and advertising tools. So, how do you decide at what point you should try to take the do-it-yourself approach to designing and printing brochures, or to hire professionals to do the job [...]
4 Tips for a Better Brochure
Seth Godin’s blog post of “What do you think of my brochure?” isn’t very uplifting, but it’s true. He tells it like it is. He says that the most important thing to remember about a brochure is that “people won’t read it.”
Depressing, yes. Should it make you want to stop making brochures? No.
It should make [...]
The Three Types of Brochures
And Basic Designing Differences
Brochure printing is used by companies from almost every industry, and each uses brochures for specific purposes. The three main uses are to advertise, inform, or entertain. All three types of brochures can come in different sizes, layouts, and fold techniques depending on the preference of the designer, yet all three types [...]
Questions to Ask Yourself When Planning Your Marketing Campaign
If you own a business, you need to plan your marketing campaign now. No matter how big your company is, or how long you have been in business, you need to have a marketing plan.
But how do you go about planning your marketing campaign? Here are some questions you should ask yourself to send you [...]
