WSJ Editor Says Print Advertisers Are Returning

With the economy now officially in a recession, the outlook for print advertising budgets looks grim. But according to Robert Thomson, managing editor of The Wall Street Journal, advertisers are “slowly returning.” Thomson told the Reuters Media Summit in New York: “You’re starting to see them emerge in the sunlight after this period of darkness.” [...]

Market Today, Get Paid Tomorrow

I’m not sure whose idea it was for publishing and creative professionals to do work “on spec” before getting a job, but I’ll betcha it wasn’t a creative pro! It was probably a greedy CEO who didn’t want to pay for something that he might later regret. According to Answers.com, “spec” has been used to [...]

SmartAds Ruining Your Online Videos

The latest idea of how to market to people online? Inserting ads into empty spaces of online videos. Keystream, a California-based company, launched the SmartAd November 10, which is “an SaaS platform that enables publishers and advertisers with falling ad revenues to start inserting advertisement overlays into Web videos right into its ‘empty spaces,’ meaning [...]

Numbers in Advertising: Effective Even When Untrue

A study in the Journal of Consumer Research suggests that when consumers see numbers, especially higher numbers that are related to a positive product experience, like higher mega pixels on a digital camera, they are more apt to buy that product.
The study, conducted at a Chinese university with students, found that there’s a gap between [...]

Beware of Advertising Scams

When you’re first starting out in your business, it’s easy to jump at whatever advertising opportunities come your way. Discount magazine ad? Sign me up! Free month of radio ads when you buy one month? Where do I sign?
But you have to research all advertising opportunities. If the medium doesn’t have your target audience or [...]

Using Traditional Advertising Over Google AdWords

I don’t have anything against Google, per se, but its AdWords program is getting worse. People just aren’t making more than beans off of most of their AdWords ads. When it first started it was easy, but now it’s gotten complicated and people aren’t clicking as much as they used to. And what about those [...]

Political Ads: Truth in Advertising Doesn’t Apply!

If a company runs a TV commercial or magazine ad with the slightest hint of untruth (that can be proven, of course), then that company gets hit with a fine and the ad is pulled. The Federal Trade Commission required four diet-pill makers to pull their ads that included false claims in 2007, and fined [...]

Why You Need to Include Social Networking Sites in Your Marketing Plan

So the average number of Web pages Google had available to index in 1998 was about 25 million. As of summer 2008, do you know how many unique Web pages Google had available to index? A record-breaking 1 trillion unique Web pages. That’s right 1 trillion.
Also, 65,000 new videos are added to YouTube on a [...]

Mobile Advertising: A Growing Wave in the Future of Advertising

Many people think of mobile advertising as a subset of Internet advertising. But it’s actually more far-reaching than Internet advertising.
Mobile advertising is a form of advertising, but is somewhat separated from Internet advertising. Mobile advertising has its own set of rules that differ from Internet advertising. With Internet advertising, you have the whole computer screen [...]

Social Media: An Essential Marketing Element

Social media directly influences how we make purchases, according to research conducted by Universal McCann, a global media planning company. In their report, “When did we start trusting strangers?” the company interviewed 17,000 people in 29 countries to see how social media impacts their buying decisions. The leader of the report, Tom Smith stated “This [...]