We Have Moved!

We are excited to announce that http://mattdxy.wordpress.com has now moved to http://www.marketingmanner.com. Still featuring the same old marketing news and articles and tidbits you’ve enjoyed from this blog. See you there!

Top Three Ad Icons

When I think back on my formative years, I recall three ad icons that still stick with me today: Ronald McDonald, the Energizer Bunny, and Tony the Tiger. Burgers, batteries, and breakfast. Sure there are other marketing moguls that I could point out. The Marlboro Man, Betty Crocker, the Michelin Man, and Aunt Jemima are [...]

Using Free Trials or Samples to Boost Sales

The benefits of some products or services don’t easily lend themselves to persuasive copy and brilliant photographs. If you’re finding it’s hard to use words and images to convey the usefulness and benefits of your product, consider using free trial periods or free samples to let people know for themselves.
For example, it’s hard to tell [...]

Some Shortcuts for an Instant Sales Boost

We all desire to increase our sales. However, we all don’t have the budget to engage in a far flung multimedia marketing effort. Luckily, there are creative techniques which can spur sales growth quickly without breaking the budget.
Simple steps like proper incentives for your sales staff go a long way. If a [...]

A Breath of Fresh Air

I’m pretty sure I’ve talked about this before, but I can’t help myself……
Do companies even do market research before they design their ads? I mean, if they really investigated what it was that I wanted, I would notice a lot more ads, right? But I swear that I ignore virtually every ad that [...]