Evernote Eases Business Card Retrieval

Evernote, a Web software client that captures data online, data scanned in and even recognizes handwritten notes, could be just what you need to organize your business cards. Evernote has software for Windows and Mac users that allow people to download photos, notes scribbled on scrap paper and business cards among other things, and then [...]

Why You Need to Include Social Networking Sites in Your Marketing Plan

So the average number of Web pages Google had available to index in 1998 was about 25 million. As of summer 2008, do you know how many unique Web pages Google had available to index? A record-breaking 1 trillion unique Web pages. That’s right 1 trillion.
Also, 65,000 new videos are added to YouTube on a [...]

Digital Media Still on the Upswing

Despite the rough economy, digital marketing is still going strong and is actually growing. According to eMarketer data released in August 2008, advertisers will spend $25 billion online in 2008 in the United States alone. This is about 17.5 percent more than 2007. eMarketer projects that the recession will cause growth to slow a bit [...]

Don’t Turn Your Back on the Power of Magazine Ads

Magazine advertising is still a viable vehicle for print advertising, according to the Magazine Publishers of America. The MPA is even currently campaigning in print and online ads to show that “advertising in magazines encourages consumers to consider buying products — a phenomenon known as purchase intent — and stimulates them to go online to [...]

Apple: The King of Marketing?

I don’t know many people who have an Apple Mac computer, but I know plenty that would love to own one! Why is that? It’s not for familiarity – most people are more comfortable on PCs. It’s not for computer speed – PCs can have just as much memory as a Mac. So why do [...]

Computer Generated Fireworks in Beijing

According to the Beijing Times, the fireworks seen on television in the opening ceremony of the 2008 summer Olympics were computer generated. Twenty-nine fireworks were lit for the ceremony, one each second, and in a 55 minute sequence from Tiananmen Square to Birds Nest Stadium. The fireworks were in the shape of footprints to symbolize [...]