Using Traditional Advertising Over Google AdWords

I don’t have anything against Google, per se, but its AdWords program is getting worse. People just aren’t making more than beans off of most of their AdWords ads. When it first started it was easy, but now it’s gotten complicated and people aren’t clicking as much as they used to. And what about those [...]

Political Ads: Truth in Advertising Doesn’t Apply!

If a company runs a TV commercial or magazine ad with the slightest hint of untruth (that can be proven, of course), then that company gets hit with a fine and the ad is pulled. The Federal Trade Commission required four diet-pill makers to pull their ads that included false claims in 2007, and fined [...]

How to Hire a Great Web Designer

I’m sure you know these days that to compete in the marketplace, you need a Web site. And not just any Web site, but one that is simple to navigate and visually appealing. Although there are some DIY Web sites that let you build your own, those are made of templates that about a thousand [...]

Why You Need to Include Social Networking Sites in Your Marketing Plan

So the average number of Web pages Google had available to index in 1998 was about 25 million. As of summer 2008, do you know how many unique Web pages Google had available to index? A record-breaking 1 trillion unique Web pages. That’s right 1 trillion.
Also, 65,000 new videos are added to YouTube on a [...]

Mobile Advertising: A Growing Wave in the Future of Advertising

Many people think of mobile advertising as a subset of Internet advertising. But it’s actually more far-reaching than Internet advertising.
Mobile advertising is a form of advertising, but is somewhat separated from Internet advertising. Mobile advertising has its own set of rules that differ from Internet advertising. With Internet advertising, you have the whole computer screen [...]

Mobile Advertising: A “Need” For All Businesses

The next big thing in mass media and what will most likely become the most dominant form of media is mobile media, or in other words: cell phones. This is not a “want” to include in your advertising plan; it’s a “need,” a “must-have.”
I get this view from Tomi Ahonen, author of Mobile as 7th [...]

Print and Mail Services: Are They Worth It?

The concept of a print and mail service is simple: you send a digital ad file to a company that will print and mail your ad, usually along with many others to make up a packet of ads, and the company will use their own mailing list for your ad. Bam! – thousands of new [...]

Social Media: An Essential Marketing Element

Social media directly influences how we make purchases, according to research conducted by Universal McCann, a global media planning company. In their report, “When did we start trusting strangers?” the company interviewed 17,000 people in 29 countries to see how social media impacts their buying decisions. The leader of the report, Tom Smith stated “This [...]

Don’t Discard the World of Print Marketing Just Yet

I don’t know the future and I don’t know what will ultimately become of the print medium for advertising. Perhaps in enough years color printing truly will be a thing of the past that no worthwhile marketer will bother with.
I do know a few things about history though that would suggest it isn’t going anywhere [...]

Why Marketers Make More Money with Fee-Based Charges

Marketing professionals provide a service to their clients. The knowledge, time and experience of a professional needs to be figured into the final fee for a marketing project. The client doesn’t need to know exactly how much time you spent on her project to get it done; she just wants to know if it’s going [...]