Anymore, it’s not unusual to see a URL in a magazine or newspaper ad, or even in a direct mail piece. In fact, I actually look for a URL on print advertising materials to see where I can look for more info. That makes me keep the postcard or advertisement longer than I would have [...]
Don’t Turn Your Back on the Power of Magazine Ads
Magazine advertising is still a viable vehicle for print advertising, according to the Magazine Publishers of America. The MPA is even currently campaigning in print and online ads to show that “advertising in magazines encourages consumers to consider buying products — a phenomenon known as purchase intent — and stimulates them to go online to [...]
Avoid Street Soliciting with Brochures
We’ve all seen them – the black-and-white, flimsy brochures that have obviously been printed on an inkjet printer. Hastily designed and just as hastily printed, these brochures are shoved into passers-by hands and usually end up in the next public trash can along the sidewalk. This forcing of information into consumers’ hands is the only [...]
Sensory Branding: Crayola’s Mistake
Advertising Age has a correspondent named Martin Lindstrom that finds new and innovative ways of building brands. Lindstrom goes around the world, finding new branding techniques.
In one interesting video he explores branding through smell. He goes to a Crayola store and says that there is no smell in there whatsoever. How can that be?
Everyone remembers what [...]
Top 10 Greatest Speeches
Time magazine has a feature on its Web site of “Best and Worst Lists.” These categories range from “Best TV Shows” to “Worst Cars” to “Top 10” lists. One that caught my eye recently was a “Top 10” list comprised of the “Top 10 Greatest Speeches.”
It starts out with Socrates’ speech “Apology” from the 4th [...]
Apple: The King of Marketing?
I don’t know many people who have an Apple Mac computer, but I know plenty that would love to own one! Why is that? It’s not for familiarity – most people are more comfortable on PCs. It’s not for computer speed – PCs can have just as much memory as a Mac. So why do [...]
How to Use Your Postcards to Net Prospects
To reach potential customers, many marketers send out postcards. This is a great idea, especial since postcard printing is so affordable. But, when marketers say they are trying to get prospects by “prospecting” many don’t really know what that means, which means they can’t do it effectively.
Prospecting is a form of marketing that is aimed [...]
Brochures: DIY or Professional Printing?
As a small business owner, you have to balance cutting costs and remaining lean and efficient. Brochures are one of those indispensable marketing and advertising tools. So, how do you decide at what point you should try to take the do-it-yourself approach to designing and printing brochures, or to hire professionals to do the job [...]
What to Consider when Choosing a Poster Printer
When searching for a company for your poster printing, you will need to take several factors into consideration. Choose a printing company too hastily, and you might end up with boxes full of poor quality posters in your office. Take the time to find a poster printing company that offers the services and options you need to [...]
Basic Points In Establishing your Brand with Postcards
One of the most common direct mail pieces is a postcard because of the low-cost and ease of design. Often, a company will not send a postcard only once but rather several times in waves because many know that reaching an audience requires persistence. With this in mind, it is important that your postcards consistently [...]
