Designers are communicators, plain and simple. They just don’t communicate in the way people usually think of first: with words. They communicate with images.
Just because designers think with their right brains most of the time doesn’t mean they don’t have the ability to tap into their left brain strength from time to time. I’m pretty [...]
Designers: Conquer Your Fear of Writing!
5 Tips for Customer Testimonials
Consumer reviews are a promising avenue for marketing your company because they enhance believability. Testimonials help you connect with readers and send the message that your company is safe and will provide the best service. Place customer testimonials on mailouts such as postcards or post on the business website. Many times consumers will write a [...]
What Form of Print Advertising Will Work For You
Each form of marketing is going to have a different focus depending on the industry that you’re marketing for. I would hope that a massive retail store wouldn’t focus on the same things that a service industry would, because they just aren’t that similar in the kinds of uses they have to the consumer.
I plan [...]
Figuring Out a Marketing Plan
I’m not going to try to say that this is what you should use for your marketing plan. I’m not even going to suggest any specific marketing plans. Unless I actually work for the company, and unless I’m well versed in the industry and the customers, I’m not going to be able to come up [...]
Free Marketing Ideas
For businesses that are just starting out, or are going through a rough patch, probably due to less spending money because of high gas prices and increasing food costs.
When the economy is in a downturn, you need to do what you can to keep your marketing costs down. Guerrilla marketing is one of the ways [...]
Tips to Make Your Email Marketing Shine
When it comes to email marketing, you don’t have to be a professional designer to create professional-looking email marketing messages. You can use templates from an email marketing service provider to create your own unique emails. SubscriberMail (www.subscribermail.com) is one such company in which you can have total creative authority, or you can turn over [...]
Pointers for Effective Trade Show Posters
If you haven’t created a poster for a trade show, or haven’t thought about creating a poster, you should read on to pick up some pointers on how to create a great poster.
Trade show posters work well because the colors and the text draw people in. You can draw people in to your booth in [...]
The Wizardry of Posters
Some of the most famous posters of modern times are the ones produced by the USSR during its communist era. The Soviet propaganda machine was notoriously prolific, and thousands of posters were printed extolling the virtues of the “mother land”, while decrying the evil wishes of Russia’s enemies.
There were anti Hitler efforts during World War [...]
Postcard Marketing Mistakes
Postcards are an easy way to get consumers’ attention. Postcard mailing is a great way to produce sales leads, introduce new products or services, keep in touch with current customers, drive traffic to a Web site and to promote special offers.
Other direct mail pieces, like brochure printing, flyers and letters are effective, but they generally [...]
