I’m pretty sure I’ve talked about this before, but I can’t help myself……
Do companies even do market research before they design their ads? I mean, if they really investigated what it was that I wanted, I would notice a lot more ads, right? But I swear that I ignore virtually every ad that I see. That’s a whole lot of wasted advertising money right there, for a lot of companies.
So what do I want? I want interesting ads! I want ads like the one on this site. I want ads that make me look twice…or three, four times. Ads that grab my attention before I even know what they are advertising. Ads that scream at me as I walk by, demanding that I look at them more closely. Ads that play the role of silent assassin, driving their product into my head just by being there.
It’s not hard to make an ad like that. Look at the ones on this site. There is nothing spectacularly innovative about them. They are just creative and exciting; out of the ordinary. Most of them do a very good job of targeting their market audience without doing so blatantly. They do their job covertly, but they do it well.
I would be willing to bet that the companies who designed them did their research.
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