Sometimes it feels like companies are trying to force me to view them a certain way. I get the impression by the way they advertise that they have decided, “This is what you want, so I’m giving it to you, even though I never bothered to really look into what you want.”
I think it’s probably [...]
I’m kind of amazed sometimes when I just stop and think about something so seemingly simplistic as a tagline. I’m staring at just a few words, and yet, days, weeks, or even months later I’ll still remember it. Even having had it stick so thoroughly in my mind I’m not always sure exactly why, and [...]
Of course it works. So why not use it?
Some things have just been around for what seems like forever. It’s no surprise that when advertising began to become more prominent in the early twentieth century certain strategies emerged that are still around today. Product positioning is one of them.
I’m not sure how many brochures or [...]
I have a friend who likes to buy herbs and various other kinds of plants. Well, in our city is a store aimed at Wicca’s, a very small, niche market if there ever was one. They send out catalogs to people along with postcards talking about their products in relation to this market.
The thing of [...]
If you’re trying to please everyone odds are you won’t please anyone.
I don’t like feeling like I’m just another face in the crowd to large companies, and mass marketing does a good job of making me feel this way. After all, they seem to think my unique interests, the things I enjoy, the people I [...]
